Managing Small Business: An Entrepreneurial Emphasis

Help your students realize their dreams of small business success with Longenecker's market-leading "Managing Small Business: An Entrepreneurial Emphasis, 15/e , International Edition". This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. "Managing Small Business, 15/e, International Edition" delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. The book's thorough emphasis on building the business plan offers a full complement of chapters plus a full business plan that gives you flexibility in assignment options. Cases, proven exercises, and online activities place students in the role of decision makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. This edition captures the excitement of small business with multimedia resources; from popular video cases and Small Business and Entrepreneurship Resource Center's robust collection of business-related articles and resources to "Small Business Management Online" student learning tools. "Managing Small Business, 15/e, International Edition" provides the valuable resources your students will reference and rely upon throughout their entire business caree

PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY.PART II: STARTING FROM SCRATCH OR JOINING AN EXISTINGBUSINESS.PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN.PART IV: FOCUSING ON THE CUSTOMER: MARKETINGGROWTH STRATEGIES.PART V: MANAGING GROWTH IN THE SMALL BUSINESS.